Interactive 3D AR Motion Games | BRAND’S
At the 46th Hong Kong Brands and Products Expo, Brand’s and Axis Technology launched 3D AR games with facial tracking and motion sensing, letting consumers experience product benefits interactively. The campaign drew large crowds, built a tech-driven brand image, and expanded across Asia.
Client Background
BRAND’S is a well-known health supplement brand in Asia, under Cerebos (Hong Kong). With multiple product lines and research achievements across the Asia-Pacific region, it has long been dedicated to the development and promotion of functional health products.
Client Needs
To raise consumer awareness of its new products, the client aimed to showcase them at the 46th Hong Kong Brands and Products Expo. By adopting innovative interactive experiences, the goal was to highlight product benefits and attract visitors to engage with the booth.
Our Solutions
Axis3D designed two 3D AR motion-interactive games using facial tracking and motion sensing, allowing visitors to understand product features through play:
AR Brain Reaction Game – Players aligned their faces with the camera to enter a virtual brain game, highlighting the product’s cognitive benefits.
Berry Dance Game – A virtual ambassador introduced five berry ingredients, followed by motion-based dance interactions symbolizing beauty and anti-aging.
Outcomes
The event attracted large crowds, with players naturally learning about product benefits through gameplay. It enhanced brand perception and product recall, and was later showcased across six major Asian cities.
Technologies & Equipment
AR facial tracking technology
Motion-sensing interaction system
Unity 3D visual development
Interactive display devices (Kinect, Webcam, etc.)